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WYperformance - Data and Analytics Specialist

Founded in 2012, WYperformance is a digital agency dedicated to Strategic Consulting, Digital Marketing and Business Intelligence, focused on Media and Data Analytics. It has extensive experience in consulting and managing large-scale national and international campaigns in over 45 countries and in several languages. WYperformance is part of WYgroup, the largest independent Portuguese digital marketing and services group and one of the market leaders in Portugal.

 

Key Responsibilities:

As a Data and Analytics Specialist you will be responsible for implementing tracking and reporting solutions of a wide range of websites, landing pages and other online solutions. We expect you to be able to do advanced Analytics and Tag Manager configurations, setup online measurement, campaign tracking, create and maintain reports and dashboards. Work in close collaboration with all WYperformance teams and clients. Identify the “what” and explain the “why” found in data trends, while building actionable insights from the work. Participate in the creation of client-facing measurement strategies, from KPI selection through data capture requirements. Advise on technical implementations for key tracking and tagging requirements.

 

Main Requirements:
● Minimum 2 - 3 years' experience in a digital marketing environment combined with Analytics experience and an emphasis on media measurement.
● Fluent in Portuguese and proficiency in spoken and written English
● Excellent interpersonal skills with an easy-going personality
● Team player, resilient and empathic
● Sense of responsibility, proactivity and initiative
● Critical spirit with strong business and personal ethics
● Optimistic and open-minded
● Proven expert knowledge in Google Analytics/ GA4/ GA360
● Hands on experience setting up advanced implementations of Google Analytics (including data layers and eCommerce),
● High proficiency in Google Tag Manager
● Experience with Data Studio and/or PowerBi
● Ability to work and manage multiple projects and team elements
● Strong understanding of all digital marketing channels, ad technologies and cross-media solutions

 

At WYperformane, we value our people and promote a culture of self-responsibility, creativity and resilience. We believe in efficient results, that is why we are confident that our ability to work as a team results from passionate, talented & proficient people that are empathic and soft-skilled.


Perks:
● Working with exciting clients and worldwide enterprise companies
● Awesome beach view at work
● Full-remote, hybrid or office work at your choice
● Awesome colleagues and projects
● Young and dynamic environmen